OMUSUBI ifc

Omusubi is a new brand created by Hyakunosha, the parent company of hana-musubi, with the aim of providing customers with “Omusubi that emphasizes the quality of rice” and “Omusubi that is kinder to the global environment”.

The store space is made of simple materials such as “brass”, “white noren”, and “white wood”. The gold color that symbolizes the fertile ears of rice, the white color of the rice, and the wooden box used to store the rice grains are used as themes to give a sense of atmosphere. Japanese feel. The iconic space design gives people a sense of modernity without losing a sense of luxury. In an active commitment to sustainability, brass and wood are actively used in the interior design, with significantly less plastic used than in traditional stores