BRAND OFF V city

The BRAND OFF V City store is designed by the design team from Japan’s Space Headquarters and constructed by SPACE JAPAN in Hong Kong. The overall space features a vibrant color scheme of “orange and blue,” creating an unusual visual impact and enhancing brand recognition. Some materials used in the store are imported from Japan, showcasing a meticulous attention to detail with their refined and durable qualities.

Open shelving displays a wide range of products in an organized manner, while a central showcase encourages natural customer flow. The soft, even lighting from the ceiling illuminates every corner, highlighting the quality of the products and the spatial dimensions. The store’s sign, prominently displaying “BRAND OFF TOKYO,” is eye-catching, complemented by a three-dimensional orange brand logo on the ground, infusing a modern and stylish feel into the overall design and creating a shopping experience that is both vibrant and sophisticated.